TikTok is introducing a fresh option that allows them to cut down on the quantity of AI-created videos appearing in their timelines. This initiative comes as the service revealed that it currently hosts in excess of 1 bn content made with AI.
Pilot Phase and Launch
The update is in a pilot phase over the coming weeks before a full-scale rollout. This development aligns with a surge in AI content, fueled by recent AI video creators.
The Broader AI Trend
Studies have shown that approximately 10% of the quickest rising content creators on a popular video site only show clips produced artificially. A considerable share of this material is classified as “AI slop”, a term for inferior, factory-style content that is often illogical or dreamlike.
“We know from our community that a lot of users enjoy content made with AI tools, ranging from digital art to science explainers, and we intend to provide users the ability to see more or less of that, depending on their own likes,” said a company executive.
AI on the Platform
The service disclosed that there are presently 1.3bn videos on its network tagged as AI-generated. In total, more than 100 m pieces of content are submitted to the service daily, making AI content a relatively small percentage of its complete catalog.
Customizing Your Feed
Users will be capable of limit or boost the amount of artificial media they watch by accessing the “manage topic” feature in the platform and choosing AI-made media. Other topics that currently be modified under the filter include news, clothing, aesthetics, and choreography.
AI Disclosure Rules
TikTok’s policies require content makers to identify “realistic” AI-made content, and it prohibits harmful deepfakes of public figures or crisis events. Any believable artificial content that is unmarked can be removed under its user guidelines.
In addition, the platform will from now on apply an “AI-made” label to content produced via its proprietary AI systems, or flagged by an cross-platform project for recognizing artificial media. This measure is intended to deter users from trying to bypass the disclosure requirement.
Responsible AI Funding
The platform is furthermore introducing a $2m AI literacy fund for specialists and institutions to develop informative material about using AI responsibly. This initiative will support charitable organizations dedicated to teaching computer science.
Moderation Strategy
The platform has justified its safety measures, during discussion over proposals to cut jobs for numerous safety staff in Britain. The company is set to eliminate hundreds of positions in its content moderation department in the UK capital, with worker representatives and digital protection specialists raising concerns that humans are being replaced by machine-led review.
A senior executive clarified that human moderation would continue to be important, but automated tools can protect employees by eliminating the most harmful content ahead of it is viewed by people. The company announced a 76% decrease in explicit and harmful content seen by human moderators over the last 12 months due to the use of its automated systems.
“We think that it’s essential to combine humans and technology to keep the platform safe,” she said. “We’ll have humans as part of that process, but we also think it’s highly necessary to reduce exposure to harmful content as rapidly, which is the area in which a lot of the machine support is really helping us process content quickly.”
